Seleznova Olha Oleksandrivna
Academic degree听Doctor in Economics
Academic title听Associate Professor
笔辞蝉颈迟颈辞苍听Professor of the Department of Marketing and Business Administration
贰诲耻肠补迟颈辞苍听Higher education
Title of dissertation work听鈥淭heoretical and Methodological Foundations of Management of Marketing Activities of Construction Enterprises鈥�
Teaching experience听10 years 8 months
Professional skills and knowledge
- Preparation and conduct of lecture and practical classes.
- Development and publication of lecture notes, guidelines, study guides.
- Working with different audiences, public speaking.
- Conducting research and publishing articles, monographs, abstracts.
- Organization and holding of presentations, conferences, other events.
- Organization and conduct of marketing research.
- Development of a marketing strategy, preparation of a marketing plan for an enterprise.
- Development and implementation of PR campaigns.
- Maintaining business documentation.
- Working in a team.
- Teaching Marketing, International Marketing
Internships and grants
- 芦Modern Teaching Methods and Innovative Technologies in Higher Education: European Experience and Global Trend禄 organized by University of Finance, Business and Entrepreneurship - The training consisted of the lectures and workshops (total 180 hours = 6 credits ECTS) Sofia, Bulgaria, 01 January 鈥� 31 March 2020. Sertificate 鈩� BG/VUZF/486-2019.
Membership in professional associations
- The existing member of the Ukrainian Marketing Association
- Member of the specialized scientific council D41.051.11 in the specialties 08.00.03 and 08.00.04., Odessa II Mechnikov National University.
- Head of the State Examination Commission of the specialty "Marketing" of the Odessa State Academy of Civil Engineering and Architecture
- Member of the Editorial Board and Reviewer of the Scientific Professional Edition 芦Scientific Bulletin of the International Humanities University. Series: Economics and Management
Area of research interests听Marketing, management
Foreign languages听English, Polish
Scientific research
Google Scholar 鈥�
Orcid -
贰-惭补颈濒听This email address is being protected from spambots. You need JavaScript enabled to view it.听
LIST OF MAIN PUBLICATIONS
- 小械谢械蟹薪褜芯胁邪 袨.听袨. 袪芯蟹胁懈褌芯泻 褍锌褉邪胁谢褨薪薪褟 屑邪褉泻械褌懈薪谐芯胁芯褞 写褨褟谢褜薪褨褋褌褞 斜褍写褨胁械谢褜薪懈褏 锌褨写锌褉懈褦屑褋褌胁 胁 校泻褉邪褩薪褨: [屑芯薪芯谐褉邪褎褨褟] / 袨.袨. 小械谢械蟹薪褜芯胁邪. 鈥� 袨写械褋邪: 袨写械褋褜泻邪 写械褉卸邪胁薪邪 邪泻邪写械屑褨褟 斜褍写褨胁薪懈褑褌胁邪 褌邪 邪褉褏褨褌械泻褌褍褉懈, 2017. 鈥� 356 褋.
- Olha Seleznova, Iryna Azhaman, Olha Yevdokimova. Current trends in the management of marketing activities of construction companies in Ukraine. EPH-International Journal of Business & Management Science. Volume-6. Issue-1. January, 2020. 袪褉. 32 鈥� 46. ISSN: 2208-2190. URL:
- 小械谢械蟹薪褜芯胁邪 袨. 袨. 袨锌褌懈屑褨蟹邪褑褨褟 胁懈斜芯褉褍 锌褉芯械泻褌褍 斜邪谐邪褌芯泻胁邪褉褌懈褉薪芯谐芯 卸懈褌谢芯胁芯谐芯 斜褍写褨胁薪懈褑褌胁邪 胁 校泻褉邪褩薪褨 [袝谢械泻褌褉芯薪薪懈泄 褉械褋褍褉褋] / 袨. 袨. 小械谢械蟹薪褜芯胁邪 // 小褏褨写薪邪 袆胁褉芯锌邪: 械泻芯薪芯屑褨泻邪, 斜褨蟹薪械褋 褌邪 褍锌褉邪胁谢褨薪薪褟. 鈥� 2016. 鈩�2. 小. 203 鈥� 208. 鈥� 袪械卸懈屑 写芯褋褌褍锌褍:
- 小械谢械蟹薪褜芯胁邪 袨. 袨. 袉写械薪褌懈褎褨泻邪褑褨褟 锌芯薪褟褌褨泄薪芯-泻邪褌械谐芯褉褨邪谢褜薪芯谐芯 邪锌邪褉邪褌褍 褍锌褉邪胁谢褨薪薪褟 屑邪褉泻械褌懈薪谐芯胁芯褞 写褨褟谢褜薪褨褋褌褞 斜褍写褨胁械谢褜薪懈褏 锌褨写锌褉懈褦屑褋褌胁 / 袨. 袨. 小械谢械蟹薪褜芯胁邪 // 袩褉懈褔芯褉薪芯屑芯褉褋褜泻褨 械泻芯薪芯屑褨褔薪褨 褋褌褍写褨褩. 袙懈锌褍褋泻 16. 鈥� 袨写械褋邪: 袩校 芦袩褉懈褔芯褉薪芯屑芯褉褋褜泻懈泄 薪邪褍泻芯胁芯-写芯褋谢褨写薪懈泄 褨薪褋褌懈褌褍褌 械泻芯薪芯屑褨泻懈 褌邪 褨薪薪芯胁邪褑褨泄禄, 2017. 鈥� 小. 94 鈥� 98. URL:
- 小械谢械蟹薪褜芯胁邪 袨.听袨. 袨褑褨薪泻邪 械泻芯薪芯屑褨褔薪芯褩 褉械蟹褍谢褜褌邪褌懈胁薪芯褋褌褨 褍锌褉邪胁谢褨薪薪褟 屑邪褉泻械褌懈薪谐芯胁芯褞 写褨褟谢褜薪褨褋褌褞 斜褍写褨胁械谢褜薪懈褏 锌褨写锌褉懈褦屑褋褌胁 / 袨.听袨. 小械谢械蟹薪褜芯胁邪 // 袧邪褍泻芯胁懈泄 胁褨褋薪懈泻 袦褍泻邪褔褨胁褋褜泻芯谐芯 写械褉卸邪胁薪芯谐芯 褍薪褨胁械褉褋懈褌械褌褍. 小械褉褨褟 芦袝泻芯薪芯屑褨泻邪禄. 鈥� 袦褍泻邪褔械胁芯: 袙懈写-胁芯 袦袛校, 2016. 鈥� 袙懈锌. 1(5). 鈥� 285 褋. 鈥� 小. 175 鈥� 183.
- 小械谢械蟹薪褜芯胁邪 袨.袨., 小芯斜褔械薪泻芯 袗.挟., 袆胁写芯泻褨屑芯胁邪 袨.袦. 袛褨谢芯胁邪 褉械锌褍褌邪褑褨褟 褟泻 胁懈蟹薪邪褔邪谢褜薪懈泄 褎邪泻褌芯褉 褎芯褉屑褍胁邪薪薪褟 斜褉械薪写褍 锌褨写锌褉懈褦屑褋褌胁邪. 袧邪褍泻芯胁懈泄 胁褨褋薪懈泻 校卸谐芯褉芯写褋褜泻芯谐芯 薪邪褑褨芯薪邪谢褜薪芯谐芯 褍薪褨胁械褉褋懈褌械褌褍. 小械褉褨褟: 袦褨卸薪邪褉芯写薪褨 械泻芯薪芯屑褨褔薪褨 胁褨写薪芯褋懈薪懈 褌邪 褋胁褨褌芯胁械 谐芯褋锌芯写邪褉褋褌胁芯. 袙懈锌褍褋泻 25. 效邪褋褌懈薪邪 2. 2019. 小. 115 鈥� 119. URL:
- Seleznova, O. (2016). The development of the construction company's pricing policy. Socio-Economic Problems and the State [online]. 14 (1), p. 110-116. [Accessed May 30, 2016]. Available from: